With the continuous innovation of educational concepts and the rapid development of information technology, the field of higher education is actively exploring innovative teaching modes to improve the quality of teaching and student learning. This study focuses on the application of the flipped classroom in higher education, aiming to analyze its application status, advantages, challenges, and strategies. By combining the relevant research results from home and abroad through the literature research method, the research results show that the flipped classroom is effective in stimulating students' interest in learning, improving independent learning ability, and enhancing teamwork skills, among other benefits. However, in the process of implementation, it also faces challenges such as the uneven independent learning abilities of students, difficulties in changing teachers' teaching concepts, and insufficient construction of teaching resources. Based on this, the future development direction and other targeted strategies are proposed to promote the more effective application of the flipped classroom in higher education and to advance the teaching reform of higher education to a deeper level.