Putri, A. S. ., R. . Indra, I. D. P. . Pertiwi, and U. . Salsabilla. “Predicting the Effects of EWOM and Product Innovation on Purchase Decision and the Impact on Customer Loyalty”. Edelweiss Applied Science and Technology, vol. 9, no. 3, Mar. 2025, pp. 660-79, doi:10.55214/25768484.v9i3.5281.