Roy, Rumpa, Sagar Ramesh Rane, Dhanalakshmi Komatiguntala, Ramesh Babu Sontineni, Srinivasan Moharkonda Balakrishnan, and Ravi Kumar Bommisetti. 2025. “Evaluating Social Media content’s Effect on Consumer Engagement in the Context of Digital Marketing”. Edelweiss Applied Science and Technology 9 (6):521-36. https://doi.org/10.55214/25768484.v9i6.7828.