Si, Zhuanghao, Dhakir Abbas Ali, Rozaini Binti Rosli, Amiya Bhaumik, and Abhijit Ghosh. 2025. “Omni-Channel Retail Marketing Effect Evaluation Framework Integrating Big Data and Artificial Intelligence”. Edelweiss Applied Science and Technology 9 (3):568-83. https://doi.org/10.55214/25768484.v9i3.5255.