Putri, A.S. , Indra, R. , Pertiwi, I.D.P. and Salsabilla, U. 2025. Predicting the effects of EWOM and product innovation on purchase decision and the impact on customer loyalty. Edelweiss Applied Science and Technology. 9, 3 (Mar. 2025), 660–679. DOI:https://doi.org/10.55214/25768484.v9i3.5281.